The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.
The Woolmark logo provides assurance of the highest quality. Since 1964, the symbol has represented pioneering excellence and innovation at every level of the supply chain to increase consumer demand and enhance the profitability, competitiveness and sustainability of the Australian wool industry.
Today the Woolmark logo ranks among the most recognised brands in the world, inspiring confidence in conscious consumers across all premium apparel categories. The Woolmark Company strives to capitalise on this unparalleled brand recognition by working with leading designers, tastemakers and game-changing fashion bodies to further inspire the style-savvy to seek out the superior attributes of Merino wool.
Through initiatives such as the International Woolmark Prize and Campaign for Wool we establish Merino wool as the prestigious fibre of choice for forward-thinking fashion. Disseminating the message via traditional and digital media channels and social platforms, we aim to engage, educate and excite a new generation of discerning shoppers.
The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 24,000 woolgrowers that invests in the research, development and marketing of Australian wool.